{"id":3943,"date":"2023-01-31T21:37:12","date_gmt":"2023-01-31T21:37:12","guid":{"rendered":"http:\/\/flusscreative.comportfolio\/hotel-room-copy\/"},"modified":"2023-07-08T15:52:25","modified_gmt":"2023-07-08T15:52:25","slug":"aromatherapy-case","status":"publish","type":"harington_portfolio","link":"https:\/\/flusscreative.com\/?harington_portfolio=aromatherapy-case","title":{"rendered":"96NORTH AROMATHERAPY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3943\" class=\"elementor elementor-3943\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a44fa4 row_padding_top row_padding_bottom row_padding_left row_padding_right elementor-full-width content-max-width light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"2a44fa4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67cb025\" data-id=\"67cb025\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defe345 text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"defe345\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"has-mask\">We loved getting creative for this project! The premium scented candle brand plays with the promise of inner travel to the world\u2019s most beautiful natural places, while our goal was to create copy that awakens the explorer within their clients.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614e936 elementor-widget elementor-widget-html\" data-id=\"614e936\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<hr><hr><hr>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7669dc7 light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"7669dc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f85a0d\" data-id=\"7f85a0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-286c684 text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"286c684\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6>COMPETITOR ANALYSIS<br>\nBRAND STORY REMAKE<br>\nCREATIVE PRODUCT COPY<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a93103 elementor-widget elementor-widget-harington_button\" data-id=\"4a93103\" data-element_type=\"widget\" data-widget_type=\"harington_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"button-box\"><div class=\"harington-button-wrap parallax-wrap hide-ball\"><div class=\"harington-button parallax-element\"><div class=\"button-border parallax-element-second rounded\"><a class=\"\" href=\"https:\/\/96north.com\" target=\"_blank\"><span data-hover=\"VISIT LINK\">VISIT LINK<\/span><\/a><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d89ccd7\" data-id=\"d89ccd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c2c57d elementor-widget elementor-widget-html\" data-id=\"2c2c57d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>To do so, we first crafted a comprehensive competitor analysis to get a clearer picture of the market and the brand's current position. With this information, we could elaborate on a new brand positioning that genuinely embodied the brand's essence and mission. We then reimagined the brand story, weaving together a captivating narrative. \n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3faefed elementor-widget elementor-widget-html\" data-id=\"3faefed\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p>To complete the project, we brought in our expertise in product copywriting. Our goal was to enhance the brand's luxurious feel through alluring descriptions of each premium candle scent and a new layout for product pages.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e94a08 dark-section change-header-color row_padding_top row_padding_bottom elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"1e94a08\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e581ffb\" data-id=\"e581ffb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3efd830 elementor-widget elementor-widget-html\" data-id=\"3efd830\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<hr>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d8c02 elementor-widget elementor-widget-harington_video_player\" data-id=\"91d8c02\" data-element_type=\"widget\" data-widget_type=\"harington_video_player.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Video Player --><div class=\"video-wrapper\"><div class=\"video-cover\" data-src=\"https:\/\/flusscreative.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-02-02-at-19.42.55.png\"><\/div><video class=\"bgvid\" controls preload=\"auto\" ><source src=\"https:\/\/m.media-amazon.com\/images\/I\/F12LEUmEoYL.mp4\" \/><source src=\"https:\/\/m.media-amazon.com\/images\/I\/F12LEUmEoYL.mp4\" \/><\/video><div class=\"control\"><div class=\"btmControl\"><div class=\"progress-bar\"><div class=\"progress\"><span class=\"bufferBar\"><\/span><span class=\"timeBar\"><\/span><\/div><\/div><div class=\"video-btns\"><div class=\"sound sound2 btn\" title=\"Mute\/Unmute sound\"><i class=\"fa fa-volume-up\" aria-hidden=\"true\"><\/i><i class=\"fa fa-volume-off\" aria-hidden=\"true\"><\/i><\/div><div class=\"btnFS btn\" title=\"Switch to full screen\"><i class=\"fa fa-expand\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><!--\/Video Player -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b9d4b elementor-widget elementor-widget-html\" data-id=\"38b9d4b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<hr>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb436ee row_padding_top light-section inherit-header-color elementor-default-width content-max-width elementor-section-height-default elementor-section-height-default\" data-id=\"fb436ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-069d57a\" data-id=\"069d57a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5cfb734 row_padding_bottom row_padding_left row_padding_right elementor-full-width content-max-width light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"5cfb734\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae3f43e\" data-id=\"ae3f43e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3206a78\" data-id=\"3206a78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d712c49 text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"d712c49\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"has-mask\">\/ THE POWER OF STORYTELLING<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d63e3b elementor-widget elementor-widget-html\" data-id=\"3d63e3b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<hr>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2036c text-align-left elementor-widget elementor-widget-harington_heading\" data-id=\"8b2036c\" data-element_type=\"widget\" data-widget_type=\"harington_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"has-mask\">At FLUSS, we craft content that truly embodies a brand's personality. In this case, we used the power of storytelling to convey the idea of inner travel and evoke a lasting, emotional connection between the brand and their customers.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c352d0 elementor-full-width content-max-width light-section inherit-header-color elementor-section-height-default elementor-section-height-default\" data-id=\"2c352d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e11ca0b\" data-id=\"e11ca0b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0837ec5 elementor-widget elementor-widget-harington_moving_gallery\" data-id=\"0837ec5\" data-element_type=\"widget\" data-widget_type=\"harington_moving_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"moving-gallery fw-gallery random-sizes\"><ul class=\"wrapper-gallery\"><li><img decoding=\"async\" src=\"https:\/\/flusscreative.com\/wp-content\/uploads\/2023\/02\/French-Lavender_2-1000x1000.jpg.png\" alt=\"\" \/><\/li><li><img decoding=\"async\" src=\"https:\/\/flusscreative.com\/wp-content\/uploads\/2023\/02\/image1-1024x774-1.png\" alt=\"\" \/><\/li><li><img decoding=\"async\" src=\"https:\/\/flusscreative.com\/wp-content\/uploads\/2023\/02\/lavanda.jpg.png\" alt=\"\" \/><\/li><li><img decoding=\"async\" src=\"https:\/\/flusscreative.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-02-02-at-19.43.21.png\" alt=\"\" \/><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95c0f6 elementor-widget elementor-widget-harington_moving_gallery\" data-id=\"e95c0f6\" data-element_type=\"widget\" data-widget_type=\"harington_moving_gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"moving-gallery bw-gallery random-sizes\"><ul class=\"wrapper-gallery\"><li><img decoding=\"async\" src=\"https:\/\/flusscreative.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-02-02-at-19.42.55.png\" alt=\"\" \/><\/li><li><img decoding=\"async\" src=\"https:\/\/flusscreative.com\/wp-content\/uploads\/2022\/12\/Roasted-Coffee_2.jpg.png\" alt=\"\" \/><\/li><li><img decoding=\"async\" src=\"https:\/\/flusscreative.com\/wp-content\/uploads\/2023\/02\/a5fd12a5-512b-4a0e-9548-951c98083729.__CR00970600_PT0_SX970_V1___-3.jpg\" alt=\"\" \/><\/li><li><img decoding=\"async\" src=\"https:\/\/flusscreative.com\/wp-content\/uploads\/2022\/12\/Madagascar-Vanilla_5.jpg.png\" alt=\"\" \/><\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"template":"","portfolio_category":[25],"class_list":["post-3943","harington_portfolio","type-harington_portfolio","status-publish","hentry","portfolio_category-content-writing"],"_links":{"self":[{"href":"https:\/\/flusscreative.com\/index.php?rest_route=\/wp\/v2\/harington_portfolio\/3943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flusscreative.com\/index.php?rest_route=\/wp\/v2\/harington_portfolio"}],"about":[{"href":"https:\/\/flusscreative.com\/index.php?rest_route=\/wp\/v2\/types\/harington_portfolio"}],"version-history":[{"count":24,"href":"https:\/\/flusscreative.com\/index.php?rest_route=\/wp\/v2\/harington_portfolio\/3943\/revisions"}],"predecessor-version":[{"id":4349,"href":"https:\/\/flusscreative.com\/index.php?rest_route=\/wp\/v2\/harington_portfolio\/3943\/revisions\/4349"}],"wp:attachment":[{"href":"https:\/\/flusscreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3943"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/flusscreative.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=3943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}